Staffordshire FA Welcomes AMB Insurance as Official Partner to Support Local Grassroots Football
Staffordshire Football Association is delighted to announce a new partnership with AMB Insurance, who join the growing network of Staffordshire FA partners supporting local grassroots football. This collaboration marks another significant step in ensuring that Staffordshire Football continues to thrive across the county.
Grassroots football in Staffordshire is an ever-growing and vibrant community, which includes 452 clubs, 2,635 teams, 33,387 players, 1,034 match officials, and 7,748 registered volunteers. These numbers highlight the scale and importance of the game at a local level, and support from commercial partners like AMB Insurance plays a vital role in enhancing the support that Staffordshire FA can provide across the grassroots football community.
Through this partnership, AMB Insurance will work closely with Staffordshire FA to help sustain and develop opportunities for players, coaches, referees, and volunteers at all levels of the game. Their support will contribute to vital initiatives that make football accessible, inclusive, and enjoyable for everyone in Staffordshire.
AMB Insurance is Staffordshire’s only Independent Chartered Insurance Broker, based in Newcastle-under-Lyme. Established in 1998, the company prides itself on delivering clear, jargon-free advice and tailored insurance solutions for businesses and individuals. Their approach is built on strong relationships, transparency, and meticulous attention to detail.
As a trusted advisor, AMB Insurance works with leading insurers to provide competitive, robust cover and proactive claims management. Their mission is to empower clients to navigate the complexities of insurance with confidence and peace of mind.
Gareth Thomas, Commercial & Partnerships Lead at Staffordshire FA: “We are thrilled to welcome AMB Insurance into our partnership network. Their commitment to supporting grassroots football aligns perfectly with our mission to grow and protect the game for future generations. As an Association, we also have some exciting projects on the horizon which will require bespoke insurance advice and guidance, so having a trusted, Staffordshire-based partner in AMB Insurance on board, is an excellent addition to our partnership network.”
Mark Jones, Sales & Development Director at AMB Insurance:
“AMB Insurance is delighted to extend our support within the local community by partnering with Staffordshire FA. Grassroots football plays a huge role in bringing people together, and many of us have fond memories of standing on the touchline on a wet Sunday in Stoke! We’re proud to strengthen our association with Staffs FA and continue supporting local people and the communities we serve”